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A unique tool created by Edelman to measure a blog’s importance. Each blog is rated out of 100 – in other words, the higher the score.There are four result metrics:
  • Influence – the blog is interesting and many people read it. This is the primary ranking metric.
  • Popularity – how many people read the blog.
  • Engagement – the blog does not purely broadcast but creates and engages in conversation.
  • Trust – people have confidence in what is written.
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Top Blogs by Influence
 Blog TitleInfluencePopularityEngagementTrust 
1 GigaOM 95.294.695.796.1 95.2
2 Engadget 93.389.396.793.3 93.3
3 Advertising Age - La... 93.396.597.496.5 93.3
4 People.com Latest News 91.888.490.290.2 91.8
5 Simon Johnson: Geith... 90.287.590.290.2 90.2
6 Inc.com 90.292.696.793.3 90.2
7 Forbes.com: News 90.289.386.690.2 90.2
8 Daum TOP 90.288.479.790.2 90.2
9 Mashable! 88.488.492.689.3 88.4
10 Well 87.589.390.289.3 87.5
11 Yahoo! News - Top Stories 87.576.693.383.8 87.5
12 Master Feed : The Atlantic 86.686.685.787.5 86.6
13 Gizmodo 86.682.891.085.7 86.6
14 naked capitalism 86.685.783.886.6 86.6
15 痛いニュース(ﾉ∀`) 86.684.795.288.4 86.6
16 Massachusetts Medica... 85.787.592.688.4 85.7
17 nu.nl - Algemeen 85.786.685.786.6 85.7
18 GeekDad 85.784.785.786.6 85.7
19 BGR: The Three Big... 84.784.784.786.6 84.7
20 Simon Johnson: Geith... 84.779.790.282.8 84.7
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If you wish to search for blogs that do not have specific keywords,
put a -(minus) sign before each of such keywords.

example: blogs having keyword1 and not having keyword2, the search string looks like
keyword1,-keyword2

example: blogs having keyword1 and keyword2 not having keyword3, the search string looks like
keyword1,keyword2,-keyword3
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Option Description
site:domain filter results to a base url. (eg: example.com/sports)
from:twitter-username filter results to a Twitter username
search keywords Keywords to search for. (eg: snow leopard)
@twitter-username Referencing person twitter-username
-term Not containing 'term'
"search keywords" Containing exact phrase "search keywords"
keyword1,keyword2 Contains "keyword 1" or "keyword 2" (or both)