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A unique tool created by Edelman to measure a blog’s importance. Each blog is rated out of 100 – in other words, the higher the score.There are four result metrics:
  • Influence – the blog is interesting and many people read it. This is the primary ranking metric.
  • Popularity – how many people read the blog.
  • Engagement – the blog does not purely broadcast but creates and engages in conversation.
  • Trust – people have confidence in what is written.
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Blogs for digital agency
 Blog TitleInfluencePopularityEngagementTrust 
1 We Are Social 74.475.573.476.6 74.4
2 MediaNama: Digital M... 73.474.466.773.4 73.4
3 mUmBRELLA 72.371.263.370.1 72.3
4 Creativity Unbound 62.263.362.263.3 62.2
5 All About Symbian 61.061.061.061.0 61.0
6 Amsterdam Ad Blog 59.959.957.661.0 59.9
7 MediaPost | Metrics ... 59.952.954.051.7 59.9
8 The BrandBuilder Blog 58.755.255.256.4 58.7
9 welcome to optimism 58.755.250.557.6 58.7
10 Media Ide 54.051.751.751.7 54.0
11 Marketing with Meaning 54.055.249.351.7 54.0
12 cherryblossom 49.344.546.944.5 49.3
13 lynda.blog 49.344.543.342.1 49.3
14 mcbess 48.142.144.542.1 48.1
15 Jonathan Salem Baski... 46.946.937.345.7 46.9
16 Nothing But Bonfires 46.945.738.543.3 46.9
17 blending the mix 45.744.539.742.1 45.7
18 The Digital Actuary 44.543.337.339.7 44.5
19 John Keehler's Rando... 42.142.131.239.7 42.1
20 UsefulArts.us 42.144.539.740.9 42.1
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Option Description
site:domain filter results to a base url. (eg: example.com/sports)
from:twitter-username filter results to a Twitter username
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@twitter-username Referencing person twitter-username
-term Not containing 'term'
"search keywords" Containing exact phrase "search keywords"
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