BlogLevel is a purpose built tool for PR and marketing to help ensure brands use Blog effectively. To use this product to the best effect, we recommend you follow the following process:
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1. Identify relevant blogs by context (without this first search, any results are meaningless as influence without context means that we will not be having relevant engagement)
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2. Calculate BlogLevel influence score of these relevant people to identify who are the people we should engage with and have the greatest change to amplify our message.
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3. Analyse chart to understand how much buzz there is around a topic. Identify why there are peaks and measure success.
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4. Analyse chart to understand what people talk about within the context of the search topic. Using this analysis, brands can identify problems, course correct and measure success.
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5. Analyse which web links are shared most frequently. As above, use this metric to identify problems, course correct and measure success.
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6. Prior to engaging with the influential targets, understand what they talk about most frequently, who influences them, who they influence and who also talks about similar topics. These last three areas enable the brand to target other relevant and influential people too.
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7. These tools should be used to complement the hard work every PR and marketing practitioner undergoes when working on a campaign. Prior to engaging, they should ensure that they build up a trusted relationship with the tweeter and engage with relevant, informative and two-way dialogue without spamming them. These new influentials need to be treated as important and not used because of their network.
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